BRAND EXPERIENCE DAY
Asked to create a VIP experience for a group of 11 executives visiting London from overseas for several days, the luxury level had to start with the accommodation. Where better to stay than in affluent Mayfair and 5-star hotel The Connaught.
The Solution
With the aim of immersing the group in an iconic British brand that has plenty of heritage and cachet, we arranged a one-day tour where guests entered the world of Formula One. We arranged luxury coach travel to Milton Keynes to visit Red Bull Racing for a tour around the facility before heading to Silverstone, home of the British Grand Prix. Here, everyone embraced the opportunity to experience the adrenaline of driving an Aston Martin Vantage round the Stowe Circuit. With exclusive use of the track and advice and guidance from expert instructors, the group enjoyed a high-octane afternoon.
On returning to London, the day came to a perfect end at a cocktail drinks reception held at Aston Martin’s Dover Street boutique showroom, where a stunning collection of both modern and vintage models could be viewed.
